Inspiring trust in the pharma industry during a global pandemic

In global trust barometers, scientists have long featured among the professions most trusted by the public, but pharmaceutical companies remain the least trusted. This is an interesting dichotomy, given that most pharmaceutical employees are scientists. Public trust has been an issue for the pharmaceutical industry for many years, driven principally by a few high-profile examples […]

Is the world ready for a COVID-19 vaccine?

At the beginning of the coronavirus pandemic, Dr Tedros Adhanom Ghebreyesus, Director General of the World Health Organization (WHO), dramatically told a G20 Leaders’ Summit that “we are at war with a virus that threatens to tear us apart.” At the same meeting, António Guterres, UN General Secretary, said “we are at war with a […]

What can we learn about effective healthcare comms from the current vaccine media frenzy?

It’s fair to say 2020 has been an unusual year for many reasons, but if you work in healthcare communications, perhaps one of the more surprising effects of the COVID-19 pandemic has been the unprecedented interest in our field of expertise. Thanks to the recent vaccine data readouts from Pfizer and BioNTech, Moderna and AstraZeneca […]

How communication will be key to ensuring COVID-19 vaccine uptake

On 2nd December, the UK became the first country in the world to approve the Pfizer/BioNTech COVID-19 vaccine, following review by the MHRA. This announcement comes a ground-breaking seven months after the start of clinical trials and marks a major breakthrough, but it’s clear that the COVID-19 pandemic is far from over. Recent criticism that […]

Taking steps to ensure flu vaccinations are a priority in a pandemic

Every flu season is unpredictable. And while flu activity in the 2020–2021 season appears to be low so far, there may be a rise in influenza cases in the coming months at the same time the US is seeing an unprecedented number of COVID-19 cases. With emergency rooms and hospitals strained to capacity due to […]

Solid science, clear communications and hope

It is hard to believe that the same year COVID-19 was declared a pandemic by the WHO is the same year that our firm, AVENIR GLOBAL, worked alongside Pfizer Canada to support in the launch and Health Canada authorization of the first vaccine approved in the fight against the virus. It’s an optimistic milestone for […]

Understanding people’s fears and concerns relating to COVID-19 vaccines

Nowadays it is common practice to dismiss and even condemn people when their beliefs do not align with ours. When news began to circulate that ‘up to a third of people’ in the UK may refuse a coronavirus vaccine, based on a YouGov report of 1,663 adults, it was easy to blame this on anti-vaxxers. […]

We finally have a vaccine, but will this bring about a return to normality?

With unprecedented speed, the UK has become the first country to approve emergency use authorization for a COVID-19 vaccine that has been tested in a large-scale clinical trial.1 While this is a welcome milestone, it is important to remember that, as the vaccine is rolled out to millions of people, scientists and the public still […]

A case for communicating uncertainty

We all want clear messaging on preventing the spread of COVID-19, whether it relates to vaccines, face masks, social distancing or any other guidance. That reflects our mantra within the healthcare communications industry: provide clear, concise and consistent messages that audiences understand. But science, by its nature, is associated with a level of uncertainty. And […]