Communications

Re-evaluating your internal and external comms activities to adapt to the continuously shifting situation? We have some thought-starters.

RESOURCES

Inspiring trust in the pharma industry during a global pandemic

In global trust barometers, scientists have long featured among the professions most trusted by the public, but pharmaceutical companies remain the least trusted. This is an interesting dichotomy, given that most pharmaceutical employees are scientists. Public trust has been an issue for the pharmaceutical industry for many years, driven principally by a few high-profile examples […]

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A case for communicating uncertainty

We all want clear messaging on preventing the spread of COVID-19, whether it relates to vaccines, face masks, social distancing or any other guidance. That reflects our mantra within the healthcare communications industry: provide clear, concise and consistent messages that audiences understand. But science, by its nature, is associated with a level of uncertainty. And […]

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Is the world ready for a COVID-19 vaccine?

At the beginning of the coronavirus pandemic, Dr Tedros Adhanom Ghebreyesus, Director General of the World Health Organization (WHO), dramatically told a G20 Leaders’ Summit that “we are at war with a virus that threatens to tear us apart.” At the same meeting, António Guterres, UN General Secretary, said “we are at war with a […]

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Taking steps to ensure flu vaccinations are a priority in a pandemic

Every flu season is unpredictable. And while flu activity in the 2020–2021 season appears to be low so far, there may be a rise in influenza cases in the coming months at the same time the US is seeing an unprecedented number of COVID-19 cases. With emergency rooms and hospitals strained to capacity due to […]

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Understanding people’s fears and concerns relating to COVID-19 vaccines

Nowadays it is common practice to dismiss and even condemn people when their beliefs do not align with ours. When news began to circulate that ‘up to a third of people’ in the UK may refuse a coronavirus vaccine, based on a YouGov report of 1,663 adults, it was easy to blame this on anti-vaxxers. […]

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We finally have a vaccine, but will this bring about a return to normality?

With unprecedented speed, the UK has become the first country to approve emergency use authorization for a COVID-19 vaccine that has been tested in a large-scale clinical trial.1 While this is a welcome milestone, it is important to remember that, as the vaccine is rolled out to millions of people, scientists and the public still […]

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What can we learn about effective healthcare comms from the current vaccine media frenzy?

It’s fair to say 2020 has been an unusual year for many reasons, but if you work in healthcare communications, perhaps one of the more surprising effects of the COVID-19 pandemic has been the unprecedented interest in our field of expertise. Thanks to the recent vaccine data readouts from Pfizer and BioNTech, Moderna and AstraZeneca […]

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Solid science, clear communications and hope

It is hard to believe that the same year COVID-19 was declared a pandemic by the WHO is the same year that our firm, AVENIR GLOBAL, worked alongside Pfizer Canada to support in the launch and Health Canada authorization of the first vaccine approved in the fight against the virus. It’s an optimistic milestone for […]

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How communication will be key to ensuring COVID-19 vaccine uptake

On 2nd December, the UK became the first country in the world to approve the Pfizer/BioNTech COVID-19 vaccine, following review by the MHRA. This announcement comes a ground-breaking seven months after the start of clinical trials and marks a major breakthrough, but it’s clear that the COVID-19 pandemic is far from over. Recent criticism that […]

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Constructing a healthy digital world

Remember when global singer-songwriter Ed Sheeran announced he was quitting social media? He bade farewell to his 16 million Twitter followers, dumped his phone and spent months jetting around the world. That decision, five years ago, was perceived as unusual and even foolish. Quickly though, as if permission had been granted, going tech-free became on-trend. […]

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Increasing access to mental health support

Our mental health has taken a beating this year. One of many ripple effects from COVID-19 is the toll that living through a pandemic has taken on people’s emotional, psychological and social wellbeing. Whether it’s stress from the blurring boundaries between work and home life, a sense of longing from not being able to see […]

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Employee wellness tips for healthcare workers

The spread of COVID-19 has affected every industry, every facet of life. But its impact on healthcare providers is significantly higher than most and continues to create a ripple effect of significant burdens. Not only are healthcare workers experiencing grave challenges at work, but their concerns and worries extend home to their family members. Heathcare […]

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Bridging gaps and building bridges to navigate healthcare avoidance

The current paradigm to strive to diagnose and treat diseases early and effectively remains unquestionable. However, COVID-19 has challenged this central dogma and left us with an unparalleled growing global healthcare crisis. Reports are clear that the pandemic is creating numerous ripple effects for patients who are facing delays to both the diagnosis and treatment […]

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Mental health is more than just one day

World Mental Health Awareness Day falls in October, and there is a growing flurry of activity online each year as individuals, brands and organizations share messages of compassion and support towards smashing the stigma around mental health. Current research shows that employees require more structured support when it comes to their wellbeing, particularly due to […]

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Assessing and managing issues around clinical trials: a multi-stakeholder approach

Many companies are facing challenging decisions on whether to proceed with clinical trials in the coming months as countries experience varying degrees of lockdown.

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Maintaining noise about other healthcare conditions

How we remember the COVID-19 pandemic will be decided by the journalists of today who are editing and documenting these unusual times.

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Best practices for communicating clinical trial changes and delays

In the case of COVID-19, clinical trials – like many other planned activities – have been impacted and many companies have been forced to make some tough choices. When making the difficult, yet necessary, decision to delay a trial, communicating clearly and strategically across all affected audiences is critically important.

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Unlocking virtual medical congresses

Medical congresses – crucial for the presentation of trial data, scientific exchange and the opportunity to engage with medical professionals, patient advocates, media and analysts – have been cancelled, postponed or are moving to virtual/part virtual.

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No two virtual congresses are the same

Each congress has a different structure to its overall program and method in delivering its scientific information, despite stating that they all plan to keep to the traditional congress format

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We know there are numerous considerations when it comes to the impact of COVID-19 and what this means for your organization. We are here to help.